October 13, 2007
Category: Panama Hotels
Leisure and adventure travelers get ready: Cheryl Andrews Marketing Communications will be aiming for you to visit Panama. The Coral Gables-based agency has added two resort clients there. The two properties, Gamboa Rainforest Resort at the Panama Canal and InterContinental Playa Bonita Resort & Spa, are the firm’s first accounts in Central America.
For each two-year contract, the 15-person firm said it is agency of record. About four staffers are to work each account. CAMC would not divulge contract financials.
The first Central America addition, the 340-acre Gamboa Rainforest Resort, is in the Soberania National Park. Rainforest experiences and nature encounters include a canopy aerial tram tour, zoological and botanical exhibits and a model Embera Indian village.
For those who prefer their vacations in exotic locales to remain luxurious, the resort also has a spa, three restaurants, three bars, library, sitting room, meetings facilities, oversized swimming pool, two tennis courts, marina and heliport.
Also in Panama, the InterContinental Playa is a destination resort on a private beach on the Pacific Ocean.
The property features 300 rooms, all with ocean views, three restaurants, five free-form pools and a 10,000-square-foot spa.
Plus, it’s new. CAMC said it is planning the property’s grand opening for December.
For each Panama account, the agency said its primary target markets are leisure and adventure travelers, as well as some meetings and convention work. Media targets, therefore, are North American consumer travel, travel trade and meeting trade publications.
SOURCE: Don Winner @ Panama-guide.com
. . . . . . .
Source: VIP Panama